Sixth Edition State of the Connected Customer

What You’ll Find in This Report

For the sixth edition of the “State of the Connected Customer” report, Salesforce surveyed 11,000 consumers and 3,300 business buyers worldwide to discover:

  • How economic shifts have reshaped customer expectations and behaviors
  • The changing ways that customers engage with companies across the buying lifecycle
  • Customer sentiments around new technologies like generative artificial intelligence (AI)

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