Smart Social Report Volume 3: How to reach Gen Z and why it matters
Marketing to Gen Z is crucial
Gen Z buying power ranges from $29B to $143B annually, and it grows every year. This is not a market your brand can afford to ignore in its digital marketing efforts. But what makes this group open their wallets, and how do they like to shop? In this report, we’re covering all things related to Gen Z on social media. If your brand wants to stay relevant, you can’t afford to ignore the trends in this report.
How does Gen Z engage with brands?
This generation doesn’t do things the same way as millennials (or, obviously, older generations). So what do they do? Emerging platforms are important to them, as is speaking to this audience with specificity. Gen Zers are very smart, but they don’t have long attention spans. Download the report to find out how to market to them effectively.
Gen Z best practices on social media
We’ll also cover best practices for engaging with this young generation on social media. You may not be surprised to find out that traditional marketing practices are less effective — but which ones will work? Our expert analysts researched how the world’s top brands are engaging this problem — what has worked, what hasn’t, and what your brand can do to take advantage.
Khoros is a global leader in digital-first customer engagement software. We build enterprise software for digital customer service, online brand communities, and social media management — differentiated by award-winning services with 20+ years of experience. Over 2,000 brands, including 52 of the Interbrand 100 companies, use Khoros to power approximately 500 million daily digital interactions, and create customers for life. Khoros has over 10 industry awards from TrustRadius, Stevie Awards, G2, and more. Khoros, built from Spredfast + Lithium, is part of Vista Equity Partners with nine offices globally.