Solo Stove Video Interview
Cooking up big ecommerce growth Ecommerce in 2010 would be almost unrecognizable to the modern consumer. In an era before custom content management systems (CSM) and product inventory management (PIM) solutions, there was a simple one-page website – specifically, a form for your very own Solo Stove. That’s how Jeff and Spencer Jan first took orders for their outdoor cooking product, Solo Stove, in 2010. A simple form fill would lead them to call a customer back to complete the order over the phone. Of course, 12 years later and they’re doing business a bit differently.
With almost 350 employees and multiple warehouses and fulfillment centers, Solo Stove has transformed into a thriving enterprise company, selling directly to customers across the US, Canada and Europe.
Since we first checked in with them in 2018, the company has grown by leaps and bounds, while still continuously making improvements to its customer experience — and using BigCommerce as the technological foundation for its growth.
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