Storytelling: Art or Science?

Storytelling – is it an art or science? Watch the video from SportsPro Live to hear Conviva’s VP of Strategy, Nick Cicero, along with experts from FIFA and Snap, Inc., as they share insights on how data can be used to enhance storytelling. 

Listen as they discuss what data can tell us about consumption, and how data should influence content creation strategies.

Watch the video to learn more!

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