By not investing in sustainable practices, businesses are sacrificing profits, in part due to a misconception that sustainability comes at a cost rather than as an investment that brings cost savings. All good strategies are underpinned by a business case and, in the case of sustainability, the business benefits are clear. Research shows more than half of consumers said they would pay more for sustainable products designed to be reused or recycled. Employees also indicate they are more attracted to organizations with a commitment to sustainability, with 61% believing sustainability is mandatory for modern businesses.1 Add reputational risks and investor interest and the case becomes even stronger.
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1. HP Workforce Sustainability Survey Global Insights Report, 2019
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