Taking Personalization Personally
Personalization is among the most important keys to achieving your acquisition, growth and retention goals. According to McKinsey, U.S. companies could generate $1 trillion in value by ramping up personalization efforts. However, implementing an effective personalization strategy is difficult, with every misstep costing time, money, and ultimately customers.
Getting Personal About Personalization plunges wholeheartedly into personalization, interviewing more than 100 qualified leaders to gain insight into where they stand on personalized marketing and whether they’re achieving the positive, measurable results that align perfectly with customer expectations and your strategic objectives.
The findings are revealing—and sometimes surprising. Ultimately, we’re left to ask, how personally vested are you in your personalization efforts?