The 3 A's of Advertising

Connecting brands with consumers is getting a lot more complicated with the imminent demise of third-party cookies and the ongoing deprecation of mobile Ad IDs (MAIDs). 

When all is said and done, only 8-14% of all mobile phones will transmit consented cross-app identifiers, resulting in a dramatic game-changing reduction in cross-publisher tracking data. 

Losing this foundation of campaign targeting across the entire advertising ecosystem will profoundly affect marketers’ ability to drive performance and create a meaningful value exchange with target audiences. 

Download “The 3 A’s of Advertising” Playbook today and learn about: 

  • Addressability solutions, and the opportunities advertisers have to drive real connections with consumers 
  • Attention metrics, their impact on sales lift, and why attention is different from viewability 
  • AI, how advertisers use the tech to optimize programmatic advertising, and other real-life applications

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