The Belgium Post Delivers Packages and On Digital Transformation
Postal companies worldwide are struggling with a similar set of challenges to be competitive. The traditional letter business has declined, and the parcel business has increased. But the parcel business is lower margin with competition from DHL, FedEx, UPS, and Amazon.
The Belgium Post Group, known as bpost group, delivers mail and parcels in Belgium and wants to be a leading player in ecommerce logistics across Europe.
To offer differentiation, bpost needed to establish an omnichannel experience that connected the physical and the digital world for increasingly tech-savvy customers, providing a seamless experience whether the customer is online from a mobile device, laptop, or brick-and-mortar store.