The Era of Corporate Purpose. Report from a roundtable hosted by Hotwire
Corporate social purpose is increasingly in the spotlight. For some, 2020 marked a tipping point, a pivotal year which saw a move away from focusing on convenience to instead usher in the decade of purpose. Key social issues became headline news globally – sparking healthy debate about how the right change can be driven by both individuals and businesses.
Leaders have had to weigh up the value of people’s quality of life against rebooting their economies. Politicians are under pressure to “build back better” by pushing for a green and climate-resilient recovery to the looming recession. Thousands of people have taken to the streets to demand an end to racial inequality. Mental health is being put at the forefront of discussions. And businesses are wading in on these key issues too.