It was only a matter of time before business customers started expecting consumer standards of service. Can you blame them?
If you can access one-day delivery when you’re at home, it’s natural to expect a similar level of service from suppliers in your own workplace – especially if you have customers waiting for you to fulfill an order, or if thousands of dollars are on the line. After all, whether we’re behind a desk or on the couch, we’re all consumers. The only difference is that the stakes are often higher in a B2B environment. And it all comes down to the service supply chain.
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