The person behind the purchase: How rue21 used data to transform their marketing
Digital engagement has skyrocketed during the pandemic. You’d think this would be a goldmine for retailers—more online interactions, more opportunities to understand your customers. But not so fast. Retailers are still struggling to fill the gaps in their customer profiles and activate on the data they have.
In this webinar, you’ll hear from experts at Epsilon and rue21 on how to patch up your customer profiles and use data to completely transform your marketing.
Key takeaways include:
- How rue21’s newly enriched customer data transformed their brand strategy and put customers in the driver’s seat
- What actionable steps retailers can take to achieve rue21’s level of success
- Why a comprehensive set of first and third-party data can set your brand on the right path
- How to unlock proprietary insights about your customers that you can use across your business
This webinar is part of the CRMC webinar series hosted by The Wise Marketer.