For its Total Economic Impact™ study, Forrester interviewed four Nudge customers across a range of industries to understand the costs and benefits associated with the investment. 

The key challenges that Forrester found Nudge solves for are: 

• Diluted and inconsistent communication to the frontline
• Low employee engagement leading to high turnover 
• COVID-19 driving the need for agile change and timely communication 
• Store managers overwhelmed by communication with head office 
• Legacy one-way communication channels lack analytics or real-time insights 

The results? A 484% return on investment.

Specifically, the quantified benefits that Forrester identified were

• A 3-5% increase in-store sales: education and readiness campaigns improved associate confidence and their ability to recommend, cross-sell, and upsell. 
• A 10% higher retention rate: improvements in the employee experience lead to a more engaged workforce and less turnover. 
• 60% more efficient communication between store managers and frontline: replacing fragmented, time-consuming communication channels led to quicker and more effective communication and shorter pre-shift meetings. 

Download the report to learn more.