The State Of CRM In Asia Pacific

Executive Summary

Good customer experience (CX) directly impacts a business’s bottom line: For every 1-point gain in Forrester’s 100-point CX Index, businesses experience 1.3% higher retention, 1% higher enrichment, and 1.3% higher advocacy.

Customer relationship management (CRM) systems are a critical driver of good CX. They offer a single source of truth and a unified view of customer information. These systems ensure customers have consistent experiences across touchpoints, and employees appear as one unified front to their customers. CRM systems enable employees to navigate the future of work, where they may be working with colleagues scattered across homes and offices, and build resiliency into the business.

    Country

    Are you looking to purchase a CRM or switch providers?

    Are you open to having a discovery & introduction discussion about Salesforce's products and services?

    All information that you supply is protected by our Privacy Policy.
    In order to provide you with this free service, we may share your business information with companies whose content you choose to view on this website.
    By submitting your information you agree to our Terms of Use.
    Third party cookies may be placed, to serve more relevant ads when you browse the web.
    You can learn more about those ads here.