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What Customer Data Platform challenges are you struggling with?
Compiling customer data from all touchpoints (web, phone, chat, mail, social)
Predictive modeling and analytics
Integration with business applications (incl. ERP, marketing, sales, finance)
Customer data security & privacy
Measuring marketing campaign experience
Responding in real time to prospects and customers
Applying data governance to customer data
Creating a unified, real-time customer profile
Increasing customer retention & renewal rate
Coordinating marketing across channels
Executing on ABM programs
Improving customer segmentation and hypertargeting
None (not qualified)

What do you hope to achieve once the Customer Data Platform solution is in place?
More personalized marketing to enhance the customer experience
Apply AI and marketing intelligence to uncover customer insights & drive decisions
Make better use of customer data in more enterprise applications
Real time data streams across connected systems
Easily build and scale automated marketing campaigns
Behavior based targeting
Enrich customer profiles with intent and behavior data
Increase insight into campaign performance
Single view of the customer
Orchestrate relevant messaging across all customer touch points
Execute on ABM programs
Empower sales and marketing to drive more pipeline together, faster
Leverage data from internal and external sources
Other

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