With ecommerce slated to grow 15% annually for the next four years, customers will expect even more relevant and customized experiences every time they shop online. Customers already reward retailers that make transactions more relevant today, but in the future, customers will actively switch to where they feel remembered and valued.

Retailers are increasingly looking to unlock more from their assets.

Download this Forrester infographic to gain key insights into why customer interactions in ecommerce are a critical asset and how much brands can gain from providing relevant experiences using first party data.