As Account-Based Marketing (ABM) has grown in popularity and reach, so have the number of definitions that aim to capture its essence. At Hotwire Marketing we define ABM as
“A highly-focused strategic approach to drive targeted and personalised marketing programs in order to achieve business growth and meaningful impact into specific, key accounts.”
The goal of any successful strategic alliance is to drive exponential business impact for both organisations by accelerating (digital) transformation, growth and success for their joint customers.
Download this whitepaper now to find out more.
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