[WEBINAR] Future-Proof Your First-Party Data Strategy: The Marketer’s Blueprint Webinar
Many marketers are struggling to build a corporate-level first-party data strategy, especially those managing disconnected brand teams amidst organizational shifts and the ever-changing ad tech industry. Now is the time to better understand today’s consumer data landscape to help your organization build a strong foundation to prepare for what’s to come.
Hear directly from Kate Sirkin, EVP of global data partnerships at Epsilon, joined by guest speaker Stephanie Liu, privacy and marketing analyst at Forrester, who will share clear steps, benefits and challenges associated with market and category maturity to help marketers win with data-driven strategies. You’ll find out:
- Why you need a first-party data strategy
- How leading brands are succeeding
- Criteria to choose the right partner