Whose product recommendations actually matter? You might be surprised.
There are so many options out there for every product you can think of— it’s frankly, overwhelming. Recommendations are an important piece of how they actually make decisions on what to purchase.
You might automatically think of influencers and search algorithms—but confidence in those has been dented. 85% of Americans think they’re inauthentic and unreliable. Instead, consumers trust recommendations from other consumers—and brands have the opportunity to tap into that exchange.
Download our research to learn more.